The most successful people are often called “lucky” after dedicating themselves to learning, saving, scrimping, and holding through many challenges. But we know the truth.

At Damn Lucky, we celebrate the grit, determination, and unyielding spirit of those who work tirelessly to achieve their goals, only to be labeled "lucky."

First, we decided to write a song called “Damn Lucky”. And as soon as we shared the song with a few friends, they instantly wanted the gear to go with it. And the truth is, we did too!

Inspired by the anthem of the same name, Damn Lucky is more than just merchandise—it’s a tribute to outcasts, dreamers, and rebels who defy the odds and embrace the grind.

We honor the sacrifices, the risks, and the resilience it takes to break free, rise above, and claim success on your own terms.

We are lucky. Lucky we have each other.

To the haters we say, “Sit back. You’ll see.”